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Scent scaping: art or necessity?

Scent scaping has appeared as the hottest interior design trend in the past year. Also referred at as scent design, scent scaping is defined as the art of using fragrances to divide and differentiate spaces and evoke certain kind of feelings or emotions a ...

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The rise of e-commerce and its effect on packaging

The recent pandemic has accelerated online retailing forcing brands to rethink their e-commerce business. The impossibility of going shopping in the traditional way has meant both business and consumers have had to search for alternatives. Online shopping ...

Colour of the Year 2023: Digital Lavender

According to a collaborative report trends forecasting agency WGSN and colours authority Coloro published in April 2021, Digital Lavender was showcased as the color of the year 2023. In such report, Digital Lavender is defined as “a sensorial shade that c ...

Home fragrances: a booming market

The increasing popularity of home fragrances in recent years has transformed essential air care solutions into luxurious, decorative items, present in every corner of our homes: from desktop candles to scented sachets in closets.According to Fortune Busin ...

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The importance of Scent Marketing

What is Scent Marketing?A type of sensory marketing targeted at the olfactory sense.A smell can carry a brand’s essence and values. It is a way to connect and communicate with customers through their subconscious. Customers will then associate your brand ...