Our olfactory nerve is responsible for controlling our sense of smell and is directly connected to the part of the brain that monitors memories and emotions.

Mood, concentration, memory recall and emotion are, thus, affected or triggered by scent. In fact, 75% of emotions generated daily are due to smell. This makes us x100 more likely to remember something we perceive through smell rather than through sight, hearing or feeling.

Research shows that there is a 40% improvement in mood after being exposed to a pleasant scent.

"Long after one has forgotten what a women wore, the memory of her perfume lingers."

– Christian Dior

The Sense of Smell Institute (The Fragrance Foundation) conducted a study that proved that humans recall smells with 65% accuracy after an entire year. As opposed to a 50% for vision after three months.

Similarly, a study carried out at the Rockefeller University indicated that, in the short term, humans only remember 1% of what they touch, 2% of what they hear, 5% of what they see, 15% of what they taste and 35% of what they smell.

Humans have 400 types of scent receptors, detect 1 trillion scents & remeber 50.000

What can scent do for your business?

Scent drives sales, loyalty and satisfaction. They will enable your business to build powerful customer connections by generating lasting impressions.

In short, a powerful, unique and identifiable scent will build brand recognition and create memorable user experiences.

Read more about the importance of scent in our blog.