Creating a memorable brand identity is a top priority for any business. The most obvious way is to offer recognizable and unique products valued by customers. However, there is much more to it. In a world of constant evolution and new consumption habits, attracting customers to your store is not enough. Brands have to engage their audience in every possible Touchpoint and the rise of eCommerce has made packaging a very tempting strategy. Brands much achieve having customers certainly enjoy the experience of receiving and interacting with packaging. By accomplishing an unforgettable and special interactions with the brand, customers are much more likely to become raving and loyal.