The increasing popularity of home fragrances in recent years has transformed essential air care solutions into luxurious, decorative items, present in every corner of our homes: from desktop candles to scented sachets in closets.According to Fortune Busin ...
The importance of Scent Marketing
What is Scent Marketing?A type of sensory marketing targeted at the olfactory sense.A smell can carry a brand’s essence and values. It is a way to connect and communicate with customers through their subconscious. Customers will then associate your brand ...