Colour of the Year 2023: Digital Lavender

According to a collaborative report trends forecasting agency WGSN and colours authority Coloro published in April 2021, Digital Lavender was showcased as the color of the year 2023. In such report, Digital Lavender is defined as “a sensorial shade that connects to holistic wellbeing and digital optimism, evoking stability, serenity and balance”.

Digital Lavender (otherwise known as Coloro: 134-67-16)

Through time, the purples have been associated with spirituality: linked to the crown chakra, they are believed to bring a sense of balance.

All these benefits related to the lavender color come, not surprisingly, from its therapeutic and curative properties.

Aromatherapy has, for many years, been using lavender oil to promote calmness and wellness. It is believed to help in the reduction of stress, anxiety, and possibly even mild pain.

WGSN acknowledges the importance of sleep scents as a key trend for 20/21 in another of their articles (Candles & Scents A/W 20/21). 

As stated in such article: “Calming scent is a key part of bedtime routines, which are becoming more of a priority for consumers as they practise sleep hygiene.”

At Scent Emotions we want to help you get the rest you need through a pleasant sleep. Discover our aromatherapy pad for bed relaxation.

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